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Insights, product updates, and how-to guides on building interactive mini-courses, AI-powered e-learning, and customer training.

A price tag lying face down beside a stack of blank cards, standing for the number being the last decision
Course Business

How to Price an Online Course Without Guessing the Number

The price is the last decision, not the first. Anchor it to what your buyer would otherwise pay, then subtract what the platform takes. On a $997 sale the platform’s own cut ranges from nothing to $99.70, depending on whose entry tier you’re on. Three price points, six published fee structures, one number to write down.

By Onur Öztürk

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