Build and keep engagement, easily.
Offer up-front value to drive more sales
Creating engagement is the initial step for the marketing funnel. Use mini-courses like movie trailers to show a well curated sample of your products or services.
Begin the relationship without any “sign-up” barrier. Let them experience the tone and the quality of your course or workshop in a super-easy and fun way. Motivate your audience and win them over first to convert them into paid customers.
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Grow your emailing list
Educational materials, esp. mini-courses, are excellent tools as lead magnets for collecting emails. Add a sign-up wall in your mini-course so that audience needs to subscribe to proceed with the content.
Alternatively, you can place the sign-up wall at the end of your mini-course after the audience is truly engaged and being motivated for the upcoming courses. Requesting an email later might seem odd. Yet, gaining “real” subscribers is much better than collecting the dead emails that are seldomly checked or directly unsubscribed once the user gets the bonus.
Improve engagement on your website
People have little time, so winning webpage visitors over must be done quickly.
Embed catchy mini-courses and collections on web pages to increase engagement. Present knowledge in a well-structured format, ask quiz, survey, or feedback questions, collect emails, give certificates, and even accept payments directly on your landing page without distracting the focus of your visitors.
Warm-up before and recap after workshops, classes & events
Create easy-to-digest, bite-sized series of easy-going tutorials for various educational purposes, like a follow-up to reinforce learning, staff onboarding, preparatory activities, etc.
Besides, attention spans are shrinking; micro-learning and short courses are their medicine. Make your learners feel that they are achieving something within a very short time, i.e., providing short-quizzes to retain knowledge. Create quick wins and incremental progress for long-term engagement and success.
Repurpose your existing content
Creating high-quality content needs significant time. Once you finalize, it is the best strategy to get the most out of it by repurposing. For instance, if you have created an engaging podcast, why not get its transcription and divide it into a series of mini-courses to distribute on social media and online communities?
Build mini-courses by repurposing your blog articles, youtube videos, or podcasts to gain new followers on different channels.
Personalized content for powerful lead magnets
One size does not fit all. Improve the success of lead generation campaigns with personalization.
You can provide a personal experience by directing users to new content paths depending on their selections or their knowledge level at quizzes. That improves the conversion since you can keep content relevant for viewers.
Utilize YouTube & Mini-Course Synergy to get subscribers
Content is the king on YouTube. OK, but what if you want to do more and move beyond creating great videos?
Your mini-courses help you build a robust relationship with a visitor who landed on your video after a search. Add interactivity to your channel by giving mini-course links in the description area of your videos. Make quizzes, give perks with passwords hidden in videos, collect e-mails, and even get paid.