Scaling ABM for Long-Term Growth

This course is designed to help B2B marketing and sales professionals develop and implement an account-based marketing (ABM) strategy that drives long-term growth. Through a combination of lectures, case studies, and hands-on activities, participants will learn how to identify and target high-value accounts, create personalized marketing campaigns, and measure and analyze results to optimize their ABM programs for success. By the end of the course, participants will have a comprehensive playbook for scaling their ABM efforts and achieving sustained growth.

Using Social Listening for Market Insights

This course will teach you how to leverage social listening tools and techniques to gain valuable insights into your market, understand customer sentiment, and inform your marketing and business strategies. You will learn how to monitor social media conversations, analyze data, and use the insights gained to drive business growth and success.

Executive Presence and Influence

This course is designed to help professionals develop the skills and confidence necessary to establish a strong executive presence, communicate effectively, and exert influence in the workplace. Through a combination of theory, practical exercises, and feedback, participants will learn to present themselves with authority, credibility, and poise, and to persuade and inspire others to achieve shared goals.

Sales and Marketing Alignment in ABM

This course will provide a comprehensive understanding of the importance of aligning sales and marketing teams in an Account-Based Marketing (ABM) strategy. Through real-world examples and practical applications, learners will develop the skills necessary to create and implement a successful ABM sales and marketing alignment plan.

Introduction to ABM: Aligning Marketing with Business Goals

This course will provide an overview of Account-Based Marketing (ABM) and how it can be used to align marketing efforts with broader business goals. Through a combination of lectures, case studies, and interactive exercises, students will learn to develop and implement effective ABM strategies to drive growth and revenue for their organizations.

Corporate Governance for Executives

This course provides executives with a comprehensive understanding of corporate governance, including its principles, best practices, and legal frameworks. Through case studies and real-world examples, participants will develop the skills to navigate complex governance issues, promote ethical behavior, and ensure the long-term success of their organizations.

Competitor Analysis Techniques

This course will teach you the skills and tools necessary to conduct a comprehensive competitor analysis, providing you with a clear understanding of your competition's strengths, weaknesses, opportunities, and threats. Through hands-on exercises and real-world examples, you will learn how to gather and analyze data, identify key competitors, and use your findings to inform your business strategy.

Leading Complex Organizations

This course explores the challenges and strategies of leading complex organizations in today's rapidly changing and uncertain environment. Through a combination of theoretical frameworks and real-world case studies, students will develop the skills and mindset necessary to lead and manage organizations effectively, while fostering a culture of innovation, collaboration, and continuous learning.

Engagement Tactics for Key Accounts

This course will provide you with the skills and strategies needed to effectively engage and build strong relationships with key accounts. Learn how to identify key stakeholders, understand their needs, and deliver value through tailored solutions and communication.