Course Business

The price is the last decision, not the first. Anchor it to what your buyer would otherwise pay, then subtract what the platform takes. On a $997 sale the platform’s own cut ranges from nothing to $99.70, depending on whose entry tier you’re on. Three price points, six published fee structures, one number to write down.

Most of the platforms people are told to use for a free course no longer have a free plan, and the ones that do cap you at one course, a visible badge and a public link. Here is a route that costs nothing from outline to first sale, and the exact point where each step stops being free.

Why would anyone pay for a course when AI and free content are everywhere? Practical strategies for launching and selling online courses when you don’t yet have a recognized name or built-in audience.

Six practical places to drop your mini-course links, from lead magnets to email nurture, so you can grow your audience and build passive income without a heavy LMS.

Free discovery calls can win coaching clients or waste your time. Learn how to weigh their trust-building payoff against the drawbacks and add a screening barrier that filters serious leads.

Learn how short, interactive mini-courses work as pre-session warm-ups that focus participants, build anticipation, and let you gauge skill levels so you can tailor your next workshop or training.

See why a free mini-course works as a lead magnet for coaches and course creators, how to choose a topic, and how to fold it into your funnel to capture higher-quality leads.

Why interactive content converts up to 2x better than passive PDFs, and how mini-courses let emerging businesses blend videos, quizzes, and conditional messages to warm leads and close more deals.

Why coaches and course creators use mini-course drip campaigns to nurture leads: how spaced, bite-sized lessons keep subscribers engaged and returning without the overhead of building full macro courses.