As a writer, how do you make sure you get to the one killer idea that will make your advert, novel, article, or blog post stand out from the rest? James Webb Young, in his book 'A Technique for Producing Ideas,' says that the idea is something that can be developed and shares a 5-step plan. Simon Townley has added 2 more steps to this plan to improve your creative writing skills. Let's take a look together.