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Account Based Marketing

9 course modules and mini-course templates

Scaling ABM for Long-Term Growth

This course is designed to help B2B marketing and sales professionals develop and implement an account-based marketing (ABM) strategy that drives long-term growth. Through a combination of lectures, case studies, and hands-on activities, participants will learn how to identify and target high-value accounts, create personalized marketing campaigns, and measure and analyze results to optimize their ABM programs for success. By the end of the course, participants will have a comprehensive playbook for scaling their ABM efforts and achieving sustained growth.

Introduction to ABM: Aligning Marketing with Business Goals

This course will provide an overview of Account-Based Marketing (ABM) and how it can be used to align marketing efforts with broader business goals. Through a combination of lectures, case studies, and interactive exercises, students will learn to develop and implement effective ABM strategies to drive growth and revenue for their organizations.

Engagement Tactics for Key Accounts

This course will provide you with the skills and strategies needed to effectively engage and build strong relationships with key accounts. Learn how to identify key stakeholders, understand their needs, and deliver value through tailored solutions and communication.

Crafting Personalized Content for ABM Campaigns

Learn to create targeted and compelling content that resonates with key accounts in your ABM campaigns. Develop a deep understanding of your ideal customers and tailor your content strategy to engage and convert them.

Developing Target Account Profiles: Research and Insights

Learn how to conduct in-depth research on target accounts and gather valuable insights in this course. Gain a comprehensive understanding of your ideal customers and tailor your sales and marketing strategies to meet their specific needs.

Measuring ABM Success: Metrics and KPIs

This course will teach you how to effectively measure and demonstrate the success of your Account-Based Marketing (ABM) strategies using key performance indicators (KPIs) and metrics. You will learn how to align your ABM goals with your overall business objectives, and how to track and analyze data to optimize your ABM campaigns and prove ROI.

ABM for Different Industries: Customizing Your Approach

Learn how to adapt Account-Based Marketing (ABM) strategies to fit the unique needs of various industries. In this course, you will explore real-world examples and customization techniques to create targeted, effective ABM campaigns that drive growth and engagement.

Sales and Marketing Alignment in ABM

This course will provide a comprehensive understanding of the importance of aligning sales and marketing teams in an Account-Based Marketing (ABM) strategy. Through real-world examples and practical applications, learners will develop the skills necessary to create and implement a successful ABM sales and marketing alignment plan.

Using Technology in ABM: Tools and Platforms

This course will teach you how to effectively utilize various technology tools and platforms to support your Account-Based Marketing (ABM) strategies. Through hands-on exercises and real-world examples, you will gain a solid understanding of how to leverage technology to identify, engage, and convert key accounts in a more targeted and personalized way.

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